![]() “Generational family businesses are strange, rare creatures, and Noah was mad at me in a deep way. ![]() “Noah was a fourth generation lurking in the wings,” Jeff says. But his father sold the family business while Noah was attending Columbia University, which left him wondering what he wanted to do with his career. Like his father and grandfather, Noah had spent his childhood immersed in the shoe business, visiting factories and having dinner-table conversations with his family about nuances in boot design. It was 28-year-old Noah who first came up with the idea for Erem. While many established footwear companies, from Nike and Timberland to Jimmy Choo, are trying to redesign their shoes and manufacturing systems to be more sustainable, Erem is an interesting experiment in building an eco-friendly shoe from the ground up.
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